Courses Plus customer story

From German groceries to a shoppable baking experience

How One Stop German Shop uses Courses Plus to pair authentic baking instruction with the exact ingredients customers need to bake along.

Davia’s German Baking Masterclasses — a new class every month
Learn itShop itBake it
2023 One Stop German Shop launched
1,500+ German food products in the wider store assortment
4 Paid baking masterclasses currently featured

The merchant

A taste of home, shipped from New Jersey

One Stop German Shop began with a familiar problem for German expats: the bread, chocolate, pantry staples, and childhood favorites they missed were difficult to find in one place in the United States.

Founder and CEO Thomas Hessler helped turn that experience into a nationwide Shopify business built around authenticity, fair pricing, and fast US-based fulfillment. The store now connects German expats with the tastes they remember while introducing a wider American audience to German food culture.

Visit One Stop German Shop

The opportunity

Go beyond selling ingredients and help customers succeed with them

Specialty ingredients create more value when customers know how to use them. Online masterclasses offered a natural way to extend the store from product discovery into practical cultural experience—without separating learning from the Shopify journey.

01

Make authentic technique accessible

Turn a real German baker's in-person instruction into focused classes customers can watch at home.

02

Keep learning close to commerce

Sell digital education through the same storefront, cart, and checkout already used for groceries.

03

Connect content with physical products

Give every class a direct path to matching German ingredients and the tools required to bake along.

The Courses Plus solution

A course library built into the store customers already know

Courses Plus gives One Stop German Shop the learning layer behind each Shopify course product: a signed-in library for on-demand video, recipes, and downloadable materials while Shopify remains the commerce engine.

One Stop German Shop course library powered by Courses Plus

Video and recipe together

Each focused class combines an on-demand lesson with a recipe and ingredient list.

Made to revisit

Learners can stream or download their materials and return according to their purchased access.

Inside the Shopify journey

Courses are discovered and purchased as products in the same storefront as the ingredients.

The learner journey

From choosing a bake to following along in the kitchen

The experience connects discovery, Shopify checkout, digital access, and the ingredients on the customer's counter.

01

Choose

Select a focused German baking masterclass in the Shopify storefront.

02

Purchase

Buy the class once, choose a value offer, and add matching ingredients in the same cart.

03

Open the library

Sign in to the course library to stream or download the video and recipe.

04

Bake and return

Follow Davia in the kitchen, ask questions by email, and come back for the next bake.

Flexible monetization

One catalog, several ways to buy

Customers can begin with one focused class, save with a curated bundle, plan several bakes with a pass, or build their library through a recurring offer.

Recurring

$14.99/mo

Monthly subscription

Receive a monthly code and choose the class to add to your library.

$19.99

Single masterclass

Buy one focused class with video, recipe, and ingredient list.

Bundle

$53.99

Three-class selection

A curated set of customer-favorite masterclasses at a bundle price.

$89.95

Five-class pass

Choose any five classes while saving against individual purchases.

All access

$129.99

All-Access Masterclass Membership

One payment for the complete current library and every future class.

Content meets commerce

The class does not end when the video does

Every lesson creates a practical reason to discover, purchase, and replenish products from the wider store.

Choose a classPretzels, bread, Brötchen or cake
Add ingredientsThe specialty products Davia uses
Bake alongVideo, recipe and personal guidance
Return to shopRestock and discover the next bake

When a class and its matching ingredient bundle are purchased together, the store applies a bundle discount at checkout.

The instructor

Davia brings a real German classroom online

Davia Delgado grew up in Germany learning to bake with her grandmother. After moving to the United States, she founded Raven Cakes Bakery, built a following at New Jersey farmers markets, and began teaching sold-out in-person baking classes.

Her partnership with One Stop German Shop makes those techniques available nationwide. Customers watch a real instructor, use the same specialty ingredients, and can email Davia with questions about their bake.

  • German-born baker
  • New Jersey bakery owner
  • In-person and on-demand instructor
Davia’s German Baking Masterclasses — three customer-favorite classes at one price

A customer-favorite bundle brings three signature German baking classes together in one offer.

The creator partnership

Three partners, one connected baking experience

Local expertise becomes a nationwide digital product when the teacher, the storefront, and the learning platform each do the work they do best.

01

The creator

Davia & Raven Cakes Bakery

Authentic recipes, on-camera teaching, cultural credibility, and personal guidance shaped by real in-person classes.

02

The merchant

One Stop German Shop

A nationwide audience, trusted Shopify storefront, specialty ingredients, merchandising, fulfillment, and customer acquisition.

03

The platform

Courses Plus

Course delivery, the signed-in learner library, and the connection between a Shopify purchase and instant access.

Together, the partnership turns one local classroom into a repeatable learning-and-commerce experience available across the United States.

In Davia’s words

Authentic German baking,
made approachable at home.

My recipes are rooted in tradition and carefully written so you can bake authentic German desserts with confidence—no matter where you live.

Build with Courses Plus

Turn what you sell into something customers can learn

Create, sell, and deliver online courses from the Shopify store you already use.

Start with Courses Plus